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'Gifting' the Talented

carpinteyrogls

9/14/2013 9:17:00 PM


'Gifting' the TalentedIf you've ever been at a birthday party with a bunch of 6yearolds and certainly if you've ever hosted a 6yearold's birthday party you understand the allure, the gravitational pull, of the goody bag. Years ago, when my daughter had a birthday party at one of those nervejangling arcades, I made the mistake of forgoing goody bags on the faulty theory that the cheap plastic prizes the kids had amassed would suffice for the cheap plastic prizes that would have been in their bags anyway. "No goody bag?" asked departing child after departing child, in an astonished, what'sthepointofcoming tone that suggested I had forgotten the birthday cake, perhaps even stuffed the <a href="http://www.libreria-apogeo.it/burbe..."&g... online</a> piata with toothbrushes.This lust for loot, it turns out, doesn't particularly diminish with age or even with wealth. Inside all of us, though perhaps closer to the surface in <a href="http://www.ideatrade.it/abercrom...">a... outlet</a> some than in others, is the sugarcrazed 6yearold, shouting "gimme, gimme" and itching to tear through the tissue paper to get at the treasures buried inside. There's something intoxicating in the notion of free booty and lots of it.Even if, of course, the booty isn't exactly "free"; after all, you brought a present, or you wrote a check to a worthy cause. And even if what's stuffed inside another crystal paperweight? more pricey eye cream? isn't anything you particularly want. It's [url=http://www.libreria-apogeo.it/burbe...]burberry online[/url] still your goody bag, and pity the person who tries to make off with it.Leave it to Hollywood, though, to take the phenomenon to gluttonous new heights. This is a place where highly paid executives will take a meeting to debate with utter seriousness the proper contents of what have become known as "swag bags." The practice has spawned an entire industry devoted to assembling and dispensing this highend booty with companies not only donating the merchandise but paying steep fees for the privilege of being included in the bag. Although bag isn't really accurate these days: The swag tens of thousands of dollars' [url=http://www.libreria-apogeo.it/monc...]outlet moncler[/url] worth of it is <a href="http://www.camfalconara.it/piumi..."&... moncler outlet</a> so bulky it often comes loaded in rolling suitcases.The practice exemplified in last night's Emmy Awards show has mushroomed from swag bags to swag suites, where selected celebrities scoop up armloads of highpriced merchandise, and the available loot is carefully calibrated to the individual's Alistiness. "Gifting" has become a verb, and the past few years have seen the explosion of the gifting lounge, the gifting event and, my favorite, the gifting retreat, with its Zen of acquisition aura.This year's official Emmy gift basket was worth around $30,000, but that was just the tip of the freebie iceberg: Invitationonly suites in the days before the main event offered such items as $3,500 goldplated phones, $35 rhinestoneencrusted pacifiers, $1,000 manicures with real diamonds affixed to each nail and $200 worth of Emmyshaped dog treats. People magazine totaled up this year's Emmyrelated swag at $157,795 per celebrity.The Grinch at this smorgasbord of greed is the Internal Revenue Service, which, quite correctly, issued a warning this month that these freebies [url=http://www.ideatrade.it/abercrom...]abercrombie outlet[/url] constitute taxable income. In the arid language of tax lawyers, the IRS perfectly captured the fundamentally commercial nature of this transaction: The swag is taxable "because the organizations and merchants who participate in giving the gift bags do not do so solely out of affection, respect, or similar impulses for the recipients." As Variety inevitably summarized the industryshaking event, "Is this the end of Hollywood's swagbag jag?"Don't count on it. Yes, some of [url=http://www.camfalconara.it/piumi...]piumini moncler outlet[/url] the most wretched of the excesses may be curtailed. Under an agreement reached with the IRS this month, the Academy of Motion Picture Arts and Sciences, whose 2006 Oscar presenters received $100,000 gift bags containing such items as cashmere blankets, mink eyelashes, Tahitian pearl necklaces and coupons for Hawaiian [url=http://www.libreria-apogeo.it/p...]scarpe prada[/url] vacations, has agreed to settle its past tax obligations. Next year, there won't be any Oscar gift bags at <a href="http://www.libreria-apogeo.it/monc...">outlet moncler</a> all at least not as part of the official ceremony. At last night's Emmys, gift bag recipients got a tax form along with their loot.But greed is a force that is foolish to underestimate, as is the fierce sense of celebrity entitlement to such bennies. And the industry that has grown up to feed and feed off of these twin demons isn't about to go gently. Responding to the IRS announcement, Lash Fary, founder of Distinctive Assets, one of the leading purveyors of swag, insisted that the gifts "are given in recognition of the artistry of the celebrities, and because our recipients are trendsetters. We also love to surprise celebrities with unsolicited gifts just because <a href="http://www.libreria-apogeo.it/p...">scarpe prada</a> of who they are." Sweet, isn't it? "Our celebrities should not be punished for their fame," Fary huffed. We should all suffer such punishment.And so the IRS may dampen the freebie fervor, but not much. Because the thrill of the gift bag, as any 6yearold knows, isn't so much the having as the getting. And the more goodies you can load up on, whether plastic trinkets or plasma screen televisions, the more sated you will be at least until the next gifting event.




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