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Transforming trash into treasures

pletcherkbz

9/4/2013 10:23:00 PM


Transforming trash into treasuresFrom "postconsumer and industrial waste" comes <a href=http://www.biennalecarrara.it/burberryoutlet/&g... sito ufficiale</a> durable, funky accessories reportedly worn by celebrities such as Lindsay Lohan, Cameron Diaz and Petra Nemcova.One selfdescribed ecofashion label, Ecoist, has partnered with CocaCola, Luna <a href="http://www.photo2video.co.uk/moncleroutlet/"&... uk outlet</a> Bar and Aveda to create handbags made from misprinted and discontinued packaging."We tap into that source of waste because it is reliable, and unfortunately, it's abundant," Ecoist cofounder Jonathan Marcoschamer said. Environmental Protection Agency.During the past four years, Ecoist said, it has sold more than 100,000 accessories created by its designers in Peru and Miami, Florida. The bags some of them oneofakind are priced from about $30 for smaller versions to about $180 for larger ones."For now, we're an immediate solution for many of these companies to utilize waste for something that's creative and promotes environmental awareness," Marcoschamer said.Ecoist isn't alone. Katherine Rasmussen, owner of the label Reiter8, creates totes from recycled boat sails. Nicola Freegard and Robin Janson, the design team behind Vy have recycled 100 tons of vinyl billboard ads to create wallets, bags and a variety of other products. Another designer, Anna Built, has opted to create jewelry from recycled tin cans.But it's not always easy being green. Timbuk2, a company famous for its messenger bags, has encountered resistance in its attempt to produce totes made from discarded plastic bags.The idea seemed feasible when Timbuk2 formed a partnership with RootPhi, which developed a machine capable of bonding plastic bags together. The machine, called the Lamitron, allowed them to produce a new fabric while maintaining the visual details of the original plastic bag. See photos of the ecofriendly accessories > The timing seemed appropriate; San Francisco had banned the use of plastic bags, and other cities worldwide were considering similar initiatives.Despite a following of 3,000 potential customers on the Timbuk2 Web site, the bags are unlikely to be sold any time soon, if at all. The companies have encountered legal and technical hiccups in their efforts to mass produce the bags."Everyone is afraid to be the largescale manufacturer, to stick their toe in the water. It's a risk and a cost issue," says Doug Patt, cofounder of RootPhi.Tinbuk2 also found that, although <a href=http://www.barrioroma.it/stivaliu... italia outlet</a> trash may no longer have an owner, logos on trash still do. Target sent Timbuk2 a cease and desist letter in September when it discovered that some Lamitron bags showed the company's bull'seye design. RootPhi and Timbuk2 scrambled to identify <a href="http://www.barrioroma.it/pradaoutlet/"... borse outlet</a> and remove the offending bags from its limited collection of prototypes."We encourage and promote recycling efforts, including ones that use our recycled bags," Target said in <a href="http://www.cai-catanzaro.it/burberry/"... burberry</a> a written statement to CNN. "However, in this particular case we believed that the prominent use of our bull'seye design mark implied a sponsorship or affiliation with Timbuk2 that did not exist <a href="http://www.barrioroma.it/stivaliugg/&qu... italia outlet</a> at that time." Target said Timbuk2 has cooperated.Perry Klebahn, Timbuk2's CEO, acknowledges that Target wasn't technically wrong. "The onus was on us to talk to Target and get them to say OK, in this particular case, to grant us a license. If we really are going to make use of this, we should <a href="http://www.biennalecarrara.it/burberryoutlet/"&g... sito ufficiale</a> be responsible as the manufacturer."However, the initial draw for Timbuk2 was the possibility that it could simultaneously clean up neighborhoods and satisfy a market demand for highly localized and personalized ecoproducts."What's great here is that no two bags are the same. . What if you could roll into a town and make artifacts that have a local flavor?" Klebahn asked.His vision was that one day, anyone could drop off their used shopping bags at Timbuk2 and receive a customized tote <a href=http://www.photo2video.co.uk/moncleroutlet/&... uk outlet</a> bag a few weeks later. For now, the masses will have to wait.Ecofashion has certainly proved that it has enough cach in the fashion world. Last year, British designer Anya Hindmarch created an instant ecofad with her $15 limited edition "I Am Not A Plastic Bag" bag. The cotton bags quickly sold out in London and New York, with <a href=http://www.barrioroma.it/pradaoutlet... borse outlet</a> hundreds of people lining up for them. The <a href=http://www.cai-catanzaro.it/burberry... burberry</a> bags fetched $400 on eBay and spawned a dizzying number of knockoffs.