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barbour bristol

caonima2b

8/21/2013 12:50:00 AM

Barbour Protects its Brand With Innovative Online advertising
Barbour is serving adverts via Google promoting how 'active listening' will buying genuine goods over fakes and directing interested shoppers towards one of their 2000 registered stockists worldwide.
Sam Buck, Managing Director at Barbour left a comment: "Protecting our customers and our brand [url=http://www.waxedjacke...]Ladies Barbour Wax Jacket[/url] is fully necessary to us. We suggested this original approach to counterfeiting with Search Laboratory, They clear what we wanted to achieve and have helped us develop an impactful campaign. Always advise customers to buy only from approved Barbour stockists and we believe that this process will really help to get that message across"
Search clinical Ltd, Based in Leeds, Specialises in maximising profits from its clients' internet pages using PayPerClick(Pay-per-click), Seo(Search engine optimization), On the net PR, Social media and multilingual search engine marketing. Enterprise was established in 2005 and employs over 70 search specialists who help clients improve the visibility of their clients' websites online. Search Laboratory can be quite ethical in its approach to search using only ethical, Sustainable creating and online PR.
"Barbour's approach is revolutionary,' proclaims Ian Harris, Chief executive officer, Search lab, [url=http://www.barbouroutletm...]Barbour Jacket UK[/url] 'usually clients want to sell more of their goods and services online, But Barbour is wholly focused on maintaining their reputation as a luxury lifestyle clothing brand and protecting their following from poor quality counterfeit merchandise which will in the end disappoint the purchaser in the long run. It's the first time I have seen a brand use search engine marketing in this way and we are really excited about what Barbour is trying to achieve with this innovative use of Pay Per Click marketing,
Barbour has partnered with Search lab, The Leeds based search engine marketing agency, To help crack down on the rogue traders that sell fakes via online. The campaign which has been rolled out across Google's paid search network aims to educate people who are searhing for the Barbour brand about the pitfalls of buying a counterfeit item.
Barbour, The South Shields based heritage and existence clothing brand for its celebrity following, Has taken an original approach in the fight to combat the sale of fakes online. Made in 1894, Barbour is known for its iconic waxed jackets which are still manufactured at their headquarters in Simonside in the North East of England. This production line, Barbour gives you over 130,000 hand crafted wax jackets each year and their evergrowing popularity has seen which is illegal counterfeits being produced, Increase understand. With lots of people buying online around the world, Trouble has become more widespread and much harder to control.
Barbour, Set up in 1894 in South Shields, Is a family run [url=http://www.waxjacke...]Barbour Sports Jacket[/url] business whose history stems back across 5 several years. The Barbour brand espouses the unique values of the British country side and brings the qualities of wit, Grit and glamour to its incredibly functional clothing. Today Barbour has 10 retail shops in the UK and a presence in over 40 countries international. Widening out from its country wear roots, Today Barbour produces clothing that is made for a full lifestyle wardrobe. And perhaps iconic jackets and coats, The Barbour set of clothing includes knitwear, Tt-tee shirts, Slacks, Footwear and materials for men, Women and kids.


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