Obveeus
11/14/2012 1:28:00 PM
"BTR1701" <atropos@mac.com> wrote:
> David Johnston <David@block.net> wrote:
>
>> On 11/13/2012 12:50 PM, PIERACK wrote:
>> > On Tue, 13 Nov 2012 11:52:01 -0500, David wrote:
>> >
>> >> Nielsen Faces 'S' Storm Over Sandy: Pulls NY DMA, Billions In Ad
>> >> Guarantees At Stake by Joe Mandese
>> >
>> > WOW! Really!????
>> >
>> > How convenient... seriously crap happens all over the place...
>> > hurricanes
>> > in FL.. I don't remember them pulling data then!! !
>>
>> They didn't have a quarter of the country's population with compromised
>> electricity and the rest of the country blanketed in wall-to-wall news
>> coverage then.
>
> Still doesn't explain why they can't release the data for the 94% of the
> rest of the country that wasn't impacted by the storm. Just put a caveat
> on it notifying everyone that the results are incomplete due to storm
> damage.
Nothing in the article suggested that data would not be released for the
rest of the country. It is the New York market (and maybe a couple of
others affected by the storm) where data is not going to be released.
Remember, the real point of sweeps is to set local market ad data, not the
national numbers.