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comp.lang.ruby

Ruby Marketing Gimmick

Devin Mullins

6/23/2005 2:34:00 AM

This morning (in that hazy fog of half-awakeness when I'm yet unable to
focus on anything of real import), I came up with what seemed to me like
a decent "theme" by which to market Ruby. This was mostly a response to
complaints I've heard from Javaers that Ruby code is obfuscated:

--Ruby: Bad As You Wanna Be--

For example, on the ruby-lang site, put this on the top-right corner:

class Greeter
def initialize(name)
@name = name.capitalize()
end

def salute
puts "Hello, #{@name}!"
end
end

def greet
your_name = Readline.readline("What is your name? ")

g = Greeter.new(your_name)
g.salute()
end

greet()

and put this on the top-left:

puts %Q{Hello, #{Readline.readline "What is your name? "}!}

Do up the whole site with battling 'devil' and 'angel' themes (i.e.
border the <div> boxes with wings or horns). The color scheme probably
wouldn't be a far hop from the red, white, and blue of the current
redesign (http://redhanded.hobix.com/red...).

Okay, maybe a *little* over the top for the whole ruby-lang site, but
possibly deserving of one page. :)

After all, Ruby's supposed to be the "fun" language, right?

What? That's a horrible idea? Fine. What's /your/ fantastic marketing
idea, jerk?

Devin
3 Answers

james_b

6/23/2005 4:06:00 AM

0

Devin Mullins wrote:
> This morning (in that hazy fog of half-awakeness when I'm yet unable to
> focus on anything of real import), I came up with what seemed to me like
> a decent "theme" by which to market Ruby. This was mostly a response to
> complaints I've heard from Javaers that Ruby code is obfuscated:
>

See, I would think that spitting up coffee and laughing until I nearly
wet myself would be the correct response.

>
> What? That's a horrible idea? Fine. What's /your/ fantastic marketing
> idea, jerk?

RubyStuff! The premiere shop for Ruby apparel and, well, stuff!

From http://www.rub.../...

"The buzz on the 'Net is that RubyStuff is the Ruby stuff shop of choice
for developers of Web 2.0. And wearing a T-shirt from RubyStuff, or
drinking an ordinary beverage from a RubyStuff mug, will make you *11*
times more productive. Really."

James
--

http://www.ru... - The Ruby Documentation Site
http://www.r... - News, Articles, and Listings for Ruby & XML
http://www.rub... - The Ruby Store for Ruby Stuff
http://www.jame... - Playing with Better Toys

Joel VanderWerf

6/23/2005 4:08:00 AM

0

Devin Mullins wrote:

> What? That's a horrible idea? Fine. What's /your/ fantastic marketing
> idea, jerk?

How about a treasure hunt leading to a .... ruby?

http://www.mercurynews.com/mld/mercurynews/news/breaking_news/11...

Seriously, though, I wasn't sure which of the two code snippets was
devilish and which was angelic?

Devin Mullins

6/23/2005 4:31:00 AM

0

Joel VanderWerf wrote:

> Seriously, though, I wasn't sure which of the two code snippets was
> devilish and which was angelic?

Point. Bad example. I need sleep. :)

Devin