Peter Aitken
4/24/2004 4:07:00 PM
"sixbells" <anonymous@discussions.microsoft.com> wrote in message
news:398d01c42987$8aa41770$a001280a@phx.gbl...
> Where to begin...
> Pray! A lot! No seriously. there are so many factors to
> consider it is mind-boggling. First know the demographics
> of your target audience. Have a thorough design plan
> using the inverted pyramid method, as well as mind-mapping.
>
> Then there are the different web safe colors, different
> fonts for three of the most popular browsers (Netscape,
> Microsoft and Apple). Frames versus tables, different
> scripting languages, and the "Design Truths":
> Always develop to the lowest common denominator and do
> your usability testing with as many various HW/SW
> configurations by a team of mostly naive end-users.
>
> This may be a little dated, but develop to this basic
> configuration:
> - 15" monitor
> - 640x480 screen resolution
> - 56 KB modem
> - Browsers 4.0 and greater
> - And remember that very few users will take the time to
> download plug-ins.
The problem with deveoping to this specification is that the resulting
limitations will make your site a lot less appealing to the majority of
people who have larger monitors with higher resolution, broadband
connections, and the latest browsers. Do you want to turn off your
tech-savvy, up-to-date visitors to please relatively few tech-backward
guests? Not me.
> REMEMBER, you have ten seconds before the average end user
> loses interest and moves on, so a lot of white space along
> with quality content is the KEY! Use the newspaper as a
> metaphor, give them the headline and a little information
> on the front page, the a link to the rest of the
> information.
>
Where does this "10 second" figure come from? Perhaps it applies to
teenagers who are surfing in order to be entertained, but that's hardly all
the web is for. A lot of sites, such as the kind I design, are for
corporations, universities, consulting firms, etc. People come to these
sites for a specific reason and I hardly think that you have to catch their
interest within 10 seconds.
--
Peter Aitken
Remove the crap from my email address before using.