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Marketing Article

carpinteyrocyp

9/9/2013 10:11:00 AM


Marketing ArticleRoutine is comfortable. We like knowing what we going to do, when we going to do it, and what we be wearing while we do it. It nice, safe and predictable. There are no surprises, no unforeseen contingencies, no upsets.There is also no growth, <a href="http://www.camfalconara.it/bors..."&g... sito ufficiale</a> no excitement, and no spontaniety. Routines can easily become ruts, especially at a trade show. It very easy to do, especially if you always go to the same shows, display in the same location, use the same graphics and literature, and go through the same sales spiel. It might seem effective. It definitely be comfortable.It also one of the biggest mistakes you can make. Exhibiting is, by its very nature, is a constantly evolving art. To be successful, you need to embrace what is new and exciting. It requires pushing boundaries.If you comfortable, you not trying hard enough. Worse, you running a very real risk: The risk of boring trade show attendees with your booth.People have a split second attention span. If you not presenting something new, exciting, and engaging, to draw them in, most attendees are going to assume they already know what you have to offer and pass you by. When attendees walk right by your booth without giving it <a href="http://www.libreria-apogeo.it/...&qu... prezzo</a> a second look, that the same as having sales dollars flying right out the window.There are five easy steps to break out of a rut.1) Realize the difference between branding and routine.Doing the same exact thing the same exact way time after time after time is NOT branding. Careful and intelligent placement of logos, consistent use of color, and overall design are all elements of branding. Look at McDonalds they have one of the strongest [url=http://www.dtdrivingschool.co.uk/link... ]links of london[/url] brands on the planet, yet have changed looks, catch phrases, uniforms and menus over the years.Take a close look at your branding efforts. Are they serving your marketing message, or are you simply repeating yourself?Great ideas come from unexpected sources. I gotten <a href="http://www.ideatrade.it/woolr..."&... woolrich bologna</a> some of my best exhibit [url=http://www.ideatrade.it/woolr...]spaccio woolrich bologna[/url] ideas from the retail world, where they carefully study the impact of color, music, and even temperature upon shoppers. Examine what motivates people to buy products that are very different from your own. What makes someone buy a motorcycle? Yogurt? Sleeping bags? Each of these items requires a different strategy, with many complex elements. Perhaps some of these elements would work well in your exhibit.Remember, it never a good idea to simply and paste elements from one advertising campaign onto your own. You want to expand your business, not enter litigation! Instead, analyze what makes a particular element work for you, and see how you can adapt it to meet your own business needs.Have someone who is in no way related to the trade show industry or your company look at your exhibit. What do they notice first? What impression do they get of your company? What emotions do your graphics evoke? Record their impressions and compare how they measure up to your marketing objectives.Many times we have looked <a href="http://www.ka-kalmbach.de/parajump...">p... sale</a> at our own exhibits so many times that we don them anymore. This fresh set of eyes will be viewing your booth the [url=http://www.ka-kalmbach.de/parajump...]parajumpers sale[/url] same way the attendees do with no foreknowledge or preconcieved notions of how the exhibit is to look.Just because Fred, Ethel, Murray and Zane have ALWAYS been your trade show team does not mean they always have to be. Take a careful look at your staff. Who is personable and professional, with excellent product knowledge, strong sales skills, and enthusiasm? Send that person to the trade show. Sending one new person to a show can create a new dynamic, sending a whole new team guarantees you get anything but a routine performance.No matter who you send, make sure that all staff members are trained. Oldhands need to refresh their skills and rookies need to acquire them!Something as simple as changing clothes can totally alter a booth staff performance. If they been wearing business attire, consider switching to a more casual yet coordinated look. Have the booth staff break out the suits and ties. You be amazed how differently they carry themselves and interact with attendees.Uniforms and logo clothing are particularly appropriate for some industries. For example, shippers world wide know UPS by their distinctive brown attire. If this is the case with your company, make sure that the uniform shows up at the trade show. In addition to your booth staff, make sure the uniform makes an appearance in graphics and literature to reinforce the image association in attendee minds.Cutting Down Your Trade Show Budget10 Tips to Use Giveaways EffectivelyDetermining Visitor TypesThe Power of BuzzAvoid the Duds: 10 Strategies for Selecting "The Perfect Speaker"Sponsorship: A Key to Powerful MarketingAt Your ServiceMaking a Hit with Your Marketing CampaignBuilding Brand Awareness Through TradeshowsThe AZ of Exhibiting OverseasFive Marketing Nightmares and How to Prevent ThemMarketing Your Shows the 4 C WayIs Sponsorship Right for My Company?Seven Secret Spells for Exhibiting SuccessSuper Sleuths: Using Trade Shows to Investigate Your CompetitionBack to School: Booth Staff BasicsAlways Leave Them Laughing: Integrating Humor into Your Trade Show Marketing CampaignWhat's In A Name? The Six Essential Elements You Need To [url=http://www.libreria-apogeo.it/...]ugg prezzo[/url] KnowThe Power of Podcasting: What Exhibitors Need To KnowShow Me the Money: Maximizing Tradeshow ROIBegin at the <a href="http://www.dtdrivingschool.co.uk/link... ">links of london</a> Beginning: Secrets [url=http://www.camfalconara.it/bors...]burberry sito ufficiale[/url] for SuccessDirty Little SecretsThe Rocket Red Glare: What Fireworks Displays Can Teach Us About TradeshowsThat Entertainment: Adding Some Show Biz to Your Tradeshow ExhibitSaving Time and Energy: A 6 Step Process to Adopting New TechnologyConsultative Selling for NichepreneursTMThe Power of Asking Questions:Six Advantages to Virtual Trade Shows



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