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How To Set Up A Freelance Writing Business

carpinteyrocyp

9/4/2013 1:12:00 AM


How To Set Up A Freelance Writing Business6. Human Interest and Business StoriesMost internal communications programmes follow a philosophy that runs along the lines of: is important is the news about the business but what is going to help staff read it is news about people Humaninterest stories those concerning the exploits of individuals rather than businesses not only tend to be lighter (and thus easier to read and digest), but also help engender team [url=http://www.libreria-apogeo.it/burbe...]burberry online[/url] spirit. Plus they can create a sense that the business is an organisation that cares for its people and is willing to devote space to them in its corporate communications.As a result, it is fairly usual for internal communications programmes to try to strike a balance between business and humaninterest stories, often devoting several news items and sometimes <a href="http://www.shagyahof.de/canadago..."... goose deutschland</a> even a special page to sporting and social events.Employee magazines or papers may even have a time page with quizzes, crosswords, cartoons, gardening columns and so on.Humaninterest stories need to be treated quite differently from business items. <a href="http://www.camfalconara.it/piumi..."&... sito ufficiale</a> The tone is usually much lighter and may even be tongueincheek. Use of first names is the norm. But it is just as important to seek approval of the subject matter; employees are just as likely to get upset about being misquoted about their favourite hobby as they are for an error in a story regarding a new management initiative.Maximising the interest in human interestYou would never believe some of the things people do when they get out of the office. I have written stories about staff doing everything from collecting airline sick bags to taking part in horseandtrap races.Sadly, such exploits tend to be the exception rather than the norm. Most human interest stories revolve around the kinds of things many people <a href="http://www.camfalconara.it/p..."... sito ufficiale</a> do on a regular basis: playing sports at amateur level, raising cash for charity, playing in a band and so on. When covering these, it is of course possible to write up a straight account of the news. But while a fiveaside football game between two different offices, for example, may have been great fun for the people involved, it is hardly going [url=http://www.camfalconara.it/p...]prada sito ufficiale[/url] to leap off the page in terms of a story.To make the most of these stories you often have to go beyond the event itself in search of something truly <a href="http://www.libreria-apogeo.it/burbe...">burberry online</a> amusing or memorable. Dig deep for details when you speak to your source. Management is often <a href="http://www.libreria-apogeo.it/...&qu... prezzo</a> keen to lay out in detail plans for improved productivity, rationalisation, reorganisation and so on. For employees, such issues usually boil [url=http://www.shagyahof.de/canadago...]canada goose deutschland[/url] down to a simple question: does it mean for me? (Which, in some [url=http://www.camfalconara.it/piumi...]moncler sito ufficiale[/url] cases, can be roughly restated as: I keep my job? The management response to this is usually of the form: are doing this to improve the business and if the business does well then we all do well (There may also be a few involved.) However, it is important, both for the credibility of the internal communications programme and for the readability of the story, that the does it mean for me? question is addressed up front.Also, since business stories may sometimes convey news that is of critical importance to the livelihood of workers, it is vital that they are written in a formal, sensitive way. It is also vital that they are written. Business leaders often like to think they can keep the lid on bad news, such as redundancies, for as long as possible. In fact, such news leaks out almost the minute it is formulated (if it has not been predicted already) and spreads out through the organisation via the grapevine. A good internal communications programme will recognise this and put out an official (if often necessarily brief) statement at the earliest possible opportunity. Employees appreciate being told, even if what they are being told is [url=http://www.libreria-apogeo.it/...]ugg prezzo[/url] only that there will be more news to follow.



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